Situation:

A business mentor for bridal seamstresses came to me frustrated with her podcast’s lack of direction and numerous production errors from a previous producer—missed episodes, spelling mistakes in show notes, and zero strategy. She envisioned her podcast as a powerful tool to fill her membership and retreats with aligned clients but needed help executing it effectively.

Task

My goal was to transform her podcast into a client-attracting asset, ensuring every episode aligned with her business objectives and contributed to consistent growth.

action

• Designed a strategic content plan focused on high-value topics for her niche.

• Streamlined production, ensuring a seamless release of four high-quality episodes per month.

• Repurposed podcast content across multiple platforms to boost visibility.

• Proactively sourced and booked high-level guests to elevate the podcast’s credibility.

• Created a nurturing strategy to funnel podcast listeners to her Instagram and website.

Result

• Within 6 months of working together, we increased her membership and sold out her retreat.

• Secured high-level podcast guests who helped grow the podcast

• Has an aligned strategy for putting out episodes.