Situation:

This podcaster came to me in 2021 wanting to streamline their podcast production to gain authority in this space. She had a storytelling podcast, focused on interviewing guests at various phases of life about events. She then, with our help, launched a podcast aligned with the launch of her memoir where she interviews memoirists about their writing process! The goal is to increase her authority in the writing space and connect with high-level authors.

Task

My goal was to help her produce aligned episodes and grow the podcast, ultimately growing her personal brand. This would involve using it as a tool for visibility for her business.

action

• Streamlined her production process. 

• Launched and consistently produced 4 to 6 episodes per month.

• Repurposed podcast content into additional marketing materials to promote the podcast on her and her guests channels.

Result

• Consistently hits the top 100 podcast charts in the “books” category. 

• Collaborated with various sponsors. 

• Sells out their coaching Q&A sessions.

• Has over 150k downloads since her launch.