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Espresso Podcast Production with Hayleigh Hayhurst logo - a coffee bean with the words Espresso Podcast Production written

CASE STUDY #3

Building a Personal Brand

The Bets Life Podcast.webp

Situation:

This client came to me through a referral wanting to start a podcast for her online blog and personal-brand, and needed help with the production process. She hosts a self Care Podcast focused with a California-Based Audience. She had about 10k followers on Instagram and wanted to grow so she could book more brand deals.

Task

My goal was to help her launch a podcast where she could interview local celebrities and grow her personal brand in the process.  aligned episodes and grow the podcast, ultimately growing her personal brand.  This would involve using it as a tool for visibility  for her business.

action

  • Launch her podcast and release seasons of 15 episodes 2x a year.

  • Create additional content to share on social media to promote the show and increase her reach. 

  • Monetize her podcast by editing in commercials from affiliate sponsors.

Result

  • Has a platform where she can interview local celebrities

  • Grows her personal brand

  • Total download 2.5K downloads, across Audio Streaming Platforms.

Hayleigh Hayhurst CEO of Espresso Podcast Production_edited.jpg

Let's Grow Your Podcast

Hi, I'm Hayleigh and with just four hours a month of recording, I will help you reach thousands of potential clients.

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Are you ready to double down on your content, without doubling down on your time.

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