CASE STUDY #3
Building a Personal Brand

Situation:
This client came to me through a referral wanting to start a podcast for her online blog and personal-brand, and needed help with the production process. She hosts a self Care Podcast focused with a California-Based Audience. She had about 10k followers on Instagram and wanted to grow so she could book more brand deals.
Task
My goal was to help her launch a podcast where she could interview local celebrities and grow her personal brand in the process. aligned episodes and grow the podcast, ultimately growing her personal brand. This would involve using it as a tool for visibility for her business.
action
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Launch her podcast and release seasons of 15 episodes 2x a year.
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Create additional content to share on social media to promote the show and increase her reach.
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Monetize her podcast by editing in commercials from affiliate sponsors.
Result
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Has a platform where she can interview local celebrities
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Grows her personal brand
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Total download 2.5K downloads, across Audio Streaming Platforms.