The client, a professor teaching writing and publishing at NYU, wanted to start a podcast to gain more authority in the publishing space and prepare for her upcoming book launch. She also wanted to invite high profile authors on, and offer her students additional resources beyond class material.

My goal was to help her launch and grow the podcast, ultimately achieving steady growth, attracting clients, and boosting book sales. This would involve monetizing the podcast and using it as a tool for marketing her courses and services.

• Developed a content strategy and podcast structure, focusing on topics relevant to her audience.

• Launched and consistently produced 4 episodes per month.

• Used YouTube and video content to increase exposure and drive growth.

• Repurposed podcast content into additional marketing materials and resources for her students.

• Focused on nurturing relationships with her podcast listeners to continue to build her authority in the writing space.

• The podcast grew to over 16,000 total downloads within a year.

• Secured high-level podcast features..

• Built awareness of her book by promoting it in her podcast.