The client, a money coach targeting Gen X singles and couples, had a podcast about money management for this audience. She was getting over 1,000 listeners per episode but wasn’t converting listeners into sales for her Facebook group, where she makes the bulk of her revenue.

I was hired to help create a strategy that would convert podcast listeners into Facebook group members, and ultimately drive sales from that group.

• Conducted a strategy call to plan out the year’s content and ensure it aligned with sales goals.

• Implemented strategic "commercials" (calls to action) within the podcast to direct listeners to her Facebook group.

• Developed a consistent posting strategy and content plan to engage listeners and encourage conversions.

• The client made her first sale into her 1:1 offer shortly after the strategy call.

• Every episode now successfully converts new members into her Facebook group.

• As a result, the client has seen an increase in sales and overall business growth.