The Vixen Voice had been publishing consistently but experienced zero growth for more than a year with their previous podcast team. Despite strong content and a clear mission, the podcast lacked visibility because it wasn’t using video and relied mostly on static posts. Audience reach had plateaued, and the show was at risk of fading out despite the host’s commitment.

My role was to identify why the podcast had stalled and build a modern, sustainable growth strategy. The goal was to introduce a visibility system that would reignite listener acquisition, expand discoverability, and position the host as a trusted voice—without changing the core content she loved creating.

• Introduced a video-first content strategy, repurposing podcast moments into short, compelling clips.

• Developed a weekly omnipresent promotion system across Instagram, YouTube Shorts, and LinkedIn.

• Identified and booked strategic guests aligned with the podcast’s audience to expand cross-audience visibility.

• Optimized episode titles and social captions for SEO + retention.

• Created a consistent visual brand presence to strengthen recall and sharing.

• After a year of being stagnant, once video clips were introduced, The Vixen Voice quickly reached the top 5% globally.

• With strategic guest selection and omnipresent video promotion, it climbed again—reaching the top 3% globally.

• The host regained momentum, confidence, and long-term content sustainability.

• The podcast is now reaching new listeners organically every week and has a scalable promotional system in place.