Beyond the Blog: How Betsy Uses Podcasting to Expand Her Brand, The Bets Life

Hayleigh Hayhurst
Oct 21
2 min read

Welcome back to the Podcast Café! Today, I’m joined by lifestyle blogger and podcast host and my client, Betsy —creator of The Bets Life—to chat about turning personal storytelling into a meaningful brand, growing a podcast through community, and staying consistent by doing things your way.

Betsy launched her blog in 2020 and added a podcast to her brand in 2022, which Espresso Podcast Production has produced since the start! Four seasons and 50+ episodes later, she’s built a powerful platform for storytelling, creative collaboration, and local influence from her home base in Santa Barbara. In this episode, we talk about the evolution of her brand, how she approaches solo vs. guest episodes, why she embraced seasonal podcasting, and the real truth behind making podcasting sustainable.

Whether you’re a lifestyle content creator, a blogger thinking about starting a podcast, or someone trying to blend your personality into your brand—this episode is for you.

In this episode:

Why Betsy started her blog and how it naturally led to her podcast
How she integrates affiliate marketing and brand partnerships into her show
Why podcast seasons help her stay consistent without burnout
The power of solo episodes for building audience trust
Her research-heavy process and the importance of preparation
How she uses her podcast to show different facets of her personality
Advice for new podcasters on finding your voice and staying in it for the long run