Espresso Shot: Your Podcast Is a Testing Ground: How to Experiment with Ideas Before You Launch
- Hayleigh Hayhurst
- Oct 21
- 1 min read
Think you need a sales page, a funnel, and a polished offer to launch something new? Not quite. In this quick Espresso Shot episode, I share why your podcast is actually the best place to test new concepts—before investing time or money into building them out.Whether you’re considering a new offer, a shift in your niche, or a fresh content framework, your podcast can give you real-time data, audience feedback, and the clarity you need to move forward confidently.
You’ll learn:
Why your podcast is your best “low-pressure testing lab”
3 ways to test new ideas on your show
What signs to look for to know if something’s resonating
How to use your podcast to refine before you sell
Why testing leads to better launches and more sales
Pick one idea you’ve been sitting on. Record a solo episode about it. Ask your audience to DM you or click a link. That’s all it takes to start validating your idea.📈 BONUS TIP: Episode 20 is all about podcast metrics that matter—check it out next to learn how to track what’s working.
Check out Building a StoryBrand by Donald Miller. Get it through your library or Audible: http://www.audibletrial.com/QyNjxo
Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com/
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