How Christi Johnson’s Podcast Became the Backbone of Her Business (and Helped Launch Her Coaching Offer)

Hayleigh Hayhurst
Oct 20
2 min read

What if your podcast could build your business before you even have an offer?

In this episode of Podcast Cafe, I’m joined by Christi Johnson, business coach and host of The Dream Biz Podcast, to talk about how starting her show helped her find clarity, build authority, and ultimately launch a sustainable coaching business.

What began as a passion project during the pandemic turned into the training ground and marketing engine for her current business. Christi shares how podcasting gave her the confidence and credibility to become a coach—and how her show is now the backbone of all her content, from blog posts to lead magnets, social media, Pinterest, and email.

Whether you’re just starting out or ready to repurpose smarter, this conversation is full of insight into how podcasting can support your long-term goals.

In this episode:

How podcasting gave Christi the confidence to start coaching

Why her podcast is the foundation for all of her content

Her evolution through 3 podcast names—and what each one taught her

Exactly how she repurposes episodes into blogs, emails, reels, carousels, Pinterest pins, and more

Tips for staying consistent without burning out

Why sustainable growth matters more than doing what you "should"

Listen to my episode on The Dream Biz Podcast: https://podcasts.apple.com/us/podcast/161-market-your-podcast-work-smarter-not-harder-with/id1550796668?i=1000700891403

Connect with Christi:

The Dream Biz Podcast: https://christijohnsoncreative.com/podcast/

Christi’s Coaching Program – Dream Biz Strategy Lab: https://christijohnsoncreative.com/mastermind

Follow Christi on Instagram: https://www.instagram.com/christijohnsoncreative/