Authentic Podcasting: Connect with Your Audience Like Never Before

Hayleigh Hayhurst
Oct 27, 2025
2 min read

Updated: Jan 27

Here’s the truth: a lot of podcasts feel inauthentic. If you want to show up as your true self and connect with your audience, this episode is for you!

In this episode, I chat with my friend, Alisha Kumar, the host of Here for a Good Time. We dive into all things podcasting! From finding the courage to launch her show to balancing podcasting with her other ventures, Alisha shares her journey of creating a podcast that’s raw, humorous, and undeniably authentic.

The Journey to Authenticity

Alisha dives into her strategies for showing up authentically on her podcast. She emphasizes the importance of creating a human connection with her audience. Building a brand that resonates is no easy task, but Alisha makes it look effortless.

She also shares her experiences navigating cultural expectations. Outsourcing strategically has helped her manage her workload effectively. Plus, she discusses creative marketing techniques like PR packages and leveraging platforms like Instagram and Pinterest.

Whether you're a seasoned podcaster or just thinking about starting your own show, Alisha's advice will inspire you to take action and embrace your unique voice.

Key Takeaways from the Episode

Why Authenticity Matters: Authenticity is key to connecting with your audience. It builds trust and fosters loyalty.
Overcoming Fears: Alisha shares how she overcame cultural and personal fears to launch her podcast. Her journey is relatable and encouraging.
Creative Marketing Strategies: Alisha’s innovative approach to marketing her podcast includes PR packages and Pinterest. These strategies can help you stand out in a crowded space.
Outsourcing for Success: Tips for outsourcing podcast tasks can help you stay consistent and focused on what you love.
Legal Considerations: The importance of trademarking and legal work in podcasting cannot be overstated. Protecting your brand is crucial.

Embracing Your Unique Voice

Finding your unique voice is essential in the podcasting world. It sets you apart and makes your content memorable. Alisha encourages podcasters to embrace their quirks and share their stories. After all, your experiences are what make your podcast special.

Building a Community

Creating a community around your podcast can enhance listener engagement. Alisha discusses how she interacts with her audience through social media and other platforms. This connection fosters a sense of belonging and encourages listeners to return for more.

Navigating Challenges

Every podcaster faces challenges. Whether it’s technical issues or content creation blocks, Alisha shares her strategies for overcoming these hurdles. Her insights can help you navigate your own podcasting journey with confidence.

The Power of Consistency

Consistency is key in podcasting. Alisha emphasizes the importance of sticking to a schedule. This not only helps with audience retention but also keeps you accountable.