Writing That Gets Noticed—And How Podcasting Can Help with Estelle Erasmus, Freelance Writing Direct

Hayleigh Hayhurst
Oct 27
1 min read

If you're an aspiring writer, journalist, or author, podcasting could be the secret ingredient to expanding your reach, building authority, and connecting with your audience. In this episode of I sit down with my client - award-winning writer, editor, and podcast host - Estelle Erasmus to dive into the intersection of writing, publishing, and podcasting.

Estelle is the host of Freelance Writing Direct and author of Writing That Gets Noticed, an acclaimed book that has helped countless writers get published. With a career spanning 30 years in publishing, Estelle shares her journey from journalism to podcasting, the power of networking, and how she integrates her podcast into her brand and teaching.

In this episode:

The evolution of the publishing industry and how Estelle pivoted into podcasting
Why podcasting is a powerful tool for writers and authors
The importance of networking and leveraging connections to grow your podcast
Estelle's approach to promoting her podcast
The impact of video podcasting and why showing up on camera matters
Estelle’s approach to solo coaching episodes and how they’ve helped her business
Advice for new podcasters on starting, growing, and outsourcing