Here's the truth... marketing is one of the biggest parts of podcasting. There are so many podcasts out there, you need to stand in 2022!
To get in front of the right eyes, you need to have a strategy to promote your podcast.
Here are my favorite way to engage people:
Start a blog - this will increase your SEO and you can literally just transcribe your audio and post it onto your website.
Have a posting strategy for social media marketing.
Start running targetted ads (if you know how! not the most important)
Start DMing potential listeners. Reach out to just 5 people a day who will be engaged listeners.
And it is really as simple as that. Once you know who your audience is and have the strategy to back it up, you will see growth. Put in the effort to see results.
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